IMPORTANT PRIVACY INFORMATION

To use our service, we require you to enter your name, email, and answer quiz questions related to your language skills. We collect this information to provide and improve our services, communicate with you, and ensure an optimal user experience. Your data is handled securely and is not shared with third parties without your explicit consent, except as required by law or to fulfill the services you have requested. If you have any questions about this privacy policy, please feel free to contact us.
For service improvements and ad delivery, we use third-party solutions that assist with data processing and storage. These services include:

• Amazon Web Services (AWS)
• Apple
• Facebook
• Google
• Sentry.io
• Paddle

These services allow us to:

1. Analyze user interactions (e.g., frequency of purchases, products viewed).
2. Serve and measure advertisements, including targeting specific user groups, such as those who have made a purchase.

For more information on how these services handle data, please refer to their respective privacy policies through the provided links.

work@appmediaco.com.

PRIVACY POLICY

This Privacy Policy outlines the collection and processing of personal data when you use the Words Booster mobile application (the “App”), Words Booster websites (the “Website”), and the services and products provided through them or other online services necessary for providing Words Booster services (collectively referred to as the “Service”).
BY USING THE SERVICE, YOU PROMISE US THAT (I) YOU HAVE READ, UNDERSTAND, AND AGREE TO THIS PRIVACY POLICY, AND (II) YOU ARE OVER 16 YEARS OF AGE (OR HAVE HAD YOUR PARENT OR GUARDIAN READ AND AGREE TO THIS PRIVACY POLICY FOR YOU). If you do not agree or cannot make this promise, you must not use the Service. In such a case, you must (a) contact us to request deletion of your data; (b) delete the App from your device or leave the Website and not access or use it; and (c) cancel any active subscriptions or trials.
Any translation from the English version is provided for your convenience only. In the event of any difference in meaning or interpretation between the English language version of this Privacy Policy available at Privacy Policy and any translation, the English language version will prevail. The original English text shall be the sole legally binding version.
“GDPR” refers to the General Data Protection Regulation (EU) 2016/679 of the European Parliament and the Council of 27 April 2016 on the protection of natural persons concerning the processing of personal data and the free movement of such data.
“EEA” includes all current member states of the European Union and the European Free Trade Association. For this policy, EEA includes the United Kingdom of Great Britain and Northern Ireland.
“Process,” in respect of personal data, includes collecting, storing, and disclosing to others.

TABLE OF CONTENTS
1. PERSONAL DATA CONTROLLER
2. CATEGORIES OF PERSONAL DATA WE COLLECT
3. PURPOSES FOR PROCESSING PERSONAL DATA
4. LEGAL BASES FOR PROCESSING YOUR PERSONAL DATA (Applies only to EEA-based users)
5. SHARING YOUR PERSONAL DATA
6. EXERCISING YOUR PRIVACY RIGHTS
7. AGE LIMITATION
8. INTERNATIONAL DATA TRANSFERS
9. CHANGES TO THIS PRIVACY POLICY
10. DATA RETENTION
11. HANDLING “DO NOT TRACK” REQUESTS
12. CONTACT US

1. PERSONAL DATA CONTROLLER
AppMedia FZE LLC, a company registered under the laws of the United Arab Emirates, with its office at AMC - BOULEVARD-B BUILDING, Ajman Media City, United Arab Emirates, will be the controller of your personal data.

2. CATEGORIES OF PERSONAL DATA WE COLLECT
We collect personal data you voluntarily provide, data we receive from third parties, and data collected automatically.
2.1 Data you give us
We may request information such as your email address, name, age range, timezone, phone number, and quiz answers related to language proficiency and learning habits. This data is used for services, payments, support, and tailoring content.
2.2 Data provided by third parties
Google: When you log in with Google, we may receive your name, email address, and profile picture.
2.3 Data we collect automatically
Device data (e.g., IP address, device type, operating system, etc.). Usage data (e.g., pages viewed, features used, and interaction frequency). Advertising IDs (e.g., Apple IDFA, Google AAID). Transaction details (e.g., payment date and amount).

3. PURPOSES FOR PROCESSING YOUR PERSONAL DATA
3.1 To provide our Service:
We use personal data to deliver and improve the Service. For hosting and backend operations, we rely on Amazon Web Services (AWS).
3.2 To customize your experience:
Data such as language level and goals is used to personalize content.
3.3 To provide customer support:
We process personal data to resolve issues and respond to your inquiries.
3.4 To communicate with you:
We send notifications about updates, reminders, and Service information. Push notifications can be disabled in device settings.
We use Apple Push Notification service (APNs) to send information to iOS devices. For more details, review Apple’s Privacy Policy.
We also use Iterable, a cross-channel marketing platform, to send in-app messages, push notifications, and emails. Review Iterable's Privacy Policy for more details.
3.5 To research and analyze your use of the Service
This helps us better understand our business, analyze operations, maintain, improve, innovate, plan, design, and develop the Service and new products. We also use this data for statistical analysis, testing, and improving our offers. Understanding user behavior allows us to enhance the Service. For example, if a feature is underutilized, we may focus on improving it or removing it.
We use Facebook Analytics to gain insights into user demographics and interactions with our Service. For more information, refer to Facebook’s Privacy Policy.
To track and analyze user behavior, we use Firebase Remote Config, an A/B testing and configuration service provided by Google. It helps us tailor content for users. For more details, review Firebase’s Privacy Policy and Privacy and Security in Firebase.
We also use Firebase Analytics, a service provided by Google. For more information, refer to Google's partner policy and Privacy Policy.
To analyze visitor interactions and measure ad effectiveness, we use Google Analytics. Google Analytics places cookies on your device to provide analytics. For more information, refer to Google’s use of information and install the browser plug-in available [here](https://tools.google.com/dlpage/gaoptout).
3.6 To send you marketing communications
We process your personal data for our marketing campaigns. As a result, you will receive information about our products, such as special offers or new features available on the Service. We may show you advertisements on our Service and send you marketing emails. If you do not wish to receive marketing emails, you can unsubscribe by following the instructions in the footer of such emails.
For marketing communications, we use Iterable, a cross-channel marketing platform that allows us to send you in-app messages, push notifications, and emails. Refer to Iterable's Privacy Policy for more details.
3.7 To personalize our ads
We and our partners use your personal data to tailor ads and potentially show them to you at relevant times. For example, if you visited our Website or installed the App, you might see ads for our products in your Facebook feed.

How to opt-out or influence personalized advertising:
- iOS:
On your iPhone or iPad, go to Settings > Privacy > Apple Advertising and deselect Personalized Ads.
- Android:
To opt-out of ads on an Android device, go to Settings > Privacy > Ads and enable Opt out of Ads personalization. Additionally, you can reset your advertising identifier in the same section, which may reduce the number of personalized ads you see. For more details on how to control advertising choices on various devices, visit this link.
- macOS:
On your MacBook, disable personalized ads by going to System Preferences > Security & Privacy > Privacy, selecting Apple Advertising, and deselecting Personalized Ads.
- Windows:
On a Windows 10 laptop, select Start > Settings > Privacy and turn off the setting for "Let apps use advertising ID to make ads more interesting to you based on your app activity." For other Windows versions, follow the steps here.
To learn more about influencing advertising choices on various devices, visit this link.
You can also obtain useful information and opt-out of some interest-based advertising by visiting the following links:
- Network Advertising Initiative – http://optout.networkadvertising.org/
- Digital Advertising Alliance – http://optout.aboutads.info/
- Digital Advertising Alliance (Canada) – http://youradchoices.ca/choices
- Digital Advertising Alliance (EU) – http://www.youronlinechoices.com/
- DAA AppChoices page – http://www.aboutads.info/appchoices/

Browsers:
It is also possible to stop your browser from accepting cookies altogether by changing your browser’s cookie settings. These settings are usually found in the “options” or “preferences” menu of your browser. The following links may be helpful, or you can use the “Help” option in your browser:
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari web and iOS
Google allows users to opt-out of personalized ads and prevent their data from being used by Google Analytics.
We value your right to control the ads you see. Below is a list of service providers we use for this purpose and how some of them allow you to control your ad preferences.
We use Facebook pixel on the Service. The Facebook pixel is a code placed on the Service that collects data to help us track conversions from Facebook ads, build targeted audiences, and remarket to people who have interacted with the Service (e.g., made a purchase).
We use Facebook Ads Manager to create and manage our Facebook ads. This tool lets us view, modify, and see results for all our Facebook campaigns, ad sets, and ads. Facebook users can control the types of ads they see on Facebook by adjusting their ad settings.
We use Facebook Audience Network SDK, an in-app advertising network for mobile apps, to monetize our App by displaying targeted ads that match user interests.
Google Ads is an ad delivery service provided by Google that tailors ads to users who have performed certain actions on our Service (e.g., showing ads to users who have made a purchase). For more information, users can opt-out of personalized ads and prevent their data from being used by Google Analytics.
We use Google AdMob, a mobile advertising platform, to generate revenue from our App by displaying ads in various formats.
3.8 To process your payments
We use third-party payment processors such as Paddle for secure transactions.
3.9 To enforce our Terms and Conditions of Use and to prevent and combat fraud
We use personal data to enforce our agreements and contractual commitments and to detect, prevent, and combat fraud. As a result, we may share your information with others, including law enforcement agencies, if a dispute arises in connection with our Terms and Conditions of Use.
3.10 To comply with legal obligations
We may process, use, or share your data when required by law, particularly if requested by a law enforcement agency through available legal means.

4. LEGAL BASES FOR PROCESSING YOUR PERSONAL DATA
In this section, we explain the legal bases we use for each processing purpose. For more information on a specific purpose, refer to Section 3. This section applies only to EEA-based users.
We process your personal data under the following legal bases:
4.1 Your consent
Under this legal basis, we send you marketing emails. You have the right to withdraw your consent at any time by clicking the unsubscribe link in the footer of our marketing emails.
4.2 To perform our contract with you
Under this legal basis, we:

- Provide our Service (in accordance with our Terms and Conditions of Use)
- Customize your experience
- Provide you with customer support
- Communicate with you regarding your use of our Service
- Process your payments

4.3 For our (or others') legitimate interests, unless those interests are overridden by your interests or fundamental rights and freedoms requiring protection of personal data
We rely on legitimate interests to:
- Communicate with you regarding your use of our Service, such as sending emails or push notifications to inform you about new products or remind you to complete a purchase. Our legitimate interest for this purpose is encouraging you to use our Service more frequently.
- Research and analyze your use of the Service, to improve our Service based on user preferences and feedback, making it more enjoyable and introducing new features. Our legitimate interest is to enhance the user experience.
- Send you marketing communications to promote our Service, including new products and special offers, in a measured and appropriate manner. Our legitimate interest is to market our services effectively.
- Personalize our ads to promote our Service in a targeted way. Our legitimate interest is to market our services efficiently.
- Enforce our Terms and Conditions of Use and prevent and combat fraud. Our legitimate interests are enforcing our legal rights, preventing unauthorized use of the Service, and ensuring compliance with our Terms and Conditions of Use.

5. WITH WHOM WE SHARE YOUR PERSONAL DATA
We share information with third parties that help us operate, provide, improve, integrate, customize, support, and market our Service. Specifically, we may share certain sets of personal data for the purposes and with the parties indicated in Section 3 of this Privacy Policy. The types of third parties we share information with include:
5.1 Service providers

Hosting and backend services: Amazon Web Services (AWS). Data analytics: Sentry.io, Facebook Communication: Google, Apple, Facebook. Payments: Paddle.
5.2 Law enforcement agencies and other public authorities
We may use and disclose personal data to enforce our Terms and Conditions of Use, protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others. Additionally, we may respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, or in other cases provided by law.
5.3 Third parties as part of a merger or acquisition
As we grow our business, we may buy or sell assets or business offerings. Customer information is typically one of the transferred business assets in these types of transactions. We may also share such information with any affiliated entity (e.g., parent company or subsidiary) and may transfer such information during a corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

6. HOW YOU CAN EXERCISE YOUR PRIVACY RIGHTS
To manage your personal data, you have the following rights:
Accessing / reviewing / updating / correcting your personal data: You may review, edit, or change the personal data you have previously provided on the Service.
Deleting your personal data: You can request the deletion of your personal data as permitted by law. When you request deletion, we will use reasonable efforts to honor your request. In some cases, we may be legally required to retain some data for a specific period; in such instances, we will fulfill your request after complying with our obligations.
Objecting to or restricting the use of your personal data: You can ask us to stop using all or some of your personal data or limit our use of it.
Additional information for EEA-based users:
If you are based in the EEA, you have the following additional rights:
The right to lodge a complaint with a supervisory authority: While we would prefer you to contact us directly to address your concerns, you have the right to lodge a complaint with a competent data protection supervisory authority, particularly in the EU Member State where you reside, work, or where the alleged infringement occurred.
The right to data portability: If you wish to receive your personal data in a machine-readable format, you can send a request to us as described below.
To exercise any of your privacy rights, please send a request to work@appmediaco.com.

7. AGE LIMITATION
We do not knowingly process personal data from persons under 16 years of age. If you learn that someone under 16 has provided us with personal data, please contact us.

8. INTERNATIONAL DATA TRANSFERS
We may transfer personal data to countries other than the one in which the data was originally collected to provide the Service as outlined in the Terms and Conditions of Use and for the purposes indicated in this Privacy Policy. If these countries do not have the same data protection laws as your home country, we deploy special safeguards.
Specifically, if we transfer personal data from the EEA to countries with inadequate levels of data protection, we use one of the following legal bases: (i) Standard Contractual Clauses approved by the European Commission (details available ), or (ii) the European Commission’s adequacy decisions about certain countries (details available).

9. CHANGES TO THIS PRIVACY POLICY
We may modify this Privacy Policy from time to time. If we decide to make material changes, you will be notified by available means such as email, and you will have an opportunity to review the revised Privacy Policy. By continuing to access or use the Service after these changes become effective, you agree to be bound by the revised Privacy Policy.

10. DATA RETENTION
We will store your personal data for as long as reasonably necessary to achieve the purposes set forth in this Privacy Policy (including providing the Service to you). We will also retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

11. HOW “DO NOT TRACK” REQUESTS ARE HANDLED
Various browsers (including Internet Explorer, Firefox, and Safari) offer a DNT option that relies on a technology known as a DNT header, which sends a signal to websites visited by the browser user about the user's DNT preference. You can usually access your browser's DNT option in your browser's preferences.
We currently do not support “Do Not Track” requests because no DNT standard has been adopted.
Our third-party services may collect information about you and your online activities over time and across our Services and other online properties. These third parties may not change their tracking practices in response to DNT settings in your web browser, and we do not obligate these parties to honor DNT settings. To determine whether any of the third-party services honor the “Do Not Track” requests, please read their privacy policies.

12. CONTACT US
You may contact us at any time for details regarding this Privacy Policy and its previous versions. For any questions concerning your account or your personal data, please contact us at work@appmediaco.com.

I HAVE READ THESE TERMS AND AGREE TO ALL OF THE PROVISIONS CONTAINED ABOVE.

Effective as of: 24 September 2023